Aldridge Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Usage of Your Data

Your personal information serves these key purposes:

• Service Provision (Contract Fulfillment):
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. We also streamline the vehicle collection and return procedures and manage all payment transactions, including deposits and additional charges.
• Customer Engagement and Service Delivery:
  • Providing booking confirmations, rental updates, and essential information. Addressing your inquiries and offering dedicated customer support. Informing you of any changes to our services or policies.
• Marketing Consent and Legitimate Interest:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and performance. Conducting assessments to improve our vehicle selection and service offerings.
• Adherence to Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Personal Information

• Car Hire Partnerships: Third-party companies assist us in providing our services, including payment processors, IT support, and maintenance services. These partners are contractually required to safeguard your data.

Aldridge does not sell your personal information to third parties.

4. Protecting Your Data

Aldridge prioritizes the security of your personal information by employing effective technical and organizational measures. We utilize encryption, access controls, and secure servers, along with routine security assessments to safeguard your data. While we strive for the highest security standards, it's important to recognize that no method of internet transmission or electronic storage is entirely risk-free.

Data Retention Policy

Aldridge retains your personal information solely for the duration necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The length of retention may differ based on the nature of the information and the specific circumstances of its processing.

Your Privacy Rights

Your Rights Under UK Data Protection Law

• Access to Your Information: Obtain a copy of your personal information held by us.

For inquiries related to your rights, please reach out to us using the information provided below.

Cookies and Tracking Practices

Aldridge employs cookies and similar technologies to improve your browsing experience, monitor website traffic, and tailor content to your preferences. You have the option to adjust your cookie settings directly through your browser to control how these technologies are utilized.

8. Updates to Policy

We may revise this Privacy Policy from time to time to account for changes in our practices or legal obligations. Any updates will be published on this page along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about how we protect your information.

Get in Touch

For inquiries regarding our Privacy Policy or data practices, contact us: