Aldridge Privacy Policy

Data We Gather

Aldridge collects and processes various personal information types.

Your Information Usage

Your personal information is used for these key purposes:

• Service Delivery and Contract Fulfillment:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. We also oversee the procedures for collecting and returning vehicles, as well as processing payments and managing any associated deposits and charges.
• Customer Communication (Legitimate Interest and Contract Fulfillment):
  • We will send you booking confirmations, updates, and essential rental details. Our team will address your inquiries and offer customer support. You'll be informed about any changes to our services or policies.
• Marketing Preferences and Legal Grounds:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancement for Customer Benefit:
  • Assessing website usage helps us refine user experience and optimize functionality. We conduct research to improve our vehicle fleet and service offerings.
• Legal Compliance and Obligations:
  • Adhering to all legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Exchange Policy

Sharing Your Personal Information

• Third-Party Service Partnerships: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are committed to safeguarding your data.

Your personal information is not sold to third parties.

Data Protection

Aldridge employs a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. These measures encompass encryption, access controls, secure servers, and routine security evaluations. However, it is important to recognize that no method of internet transmission or electronic storage is entirely secure.

Data Retention Policy

Aldridge retains personal information solely for the time required to achieve the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations. The duration for which information is held may differ based on the specific type of data and the circumstances surrounding its processing.

Your Rights Explained

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information with us.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Practices

Aldridge employs cookies and related technologies to improve your online experience, assess website traffic, and customize content. Users have the ability to adjust their cookie preferences via their browser settings, allowing for greater control over their data and interactions with our site.

Policy Changes

Aldridge may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend that you check this policy periodically to stay informed about our privacy practices.

Reach Out to Us

For inquiries regarding our Privacy Policy or data practices, reach out to us: